Atlanta Police Department
Project Summary
To raise awareness and generate applications for police officers, the Atlanta Police Department executed ad hoc digital marketing campaigns to promote their recruitment events and open positions across various cities in the United States.
Services Provided
- Graphic design
- Web design
- Lead generation
- Facebook/Instagram advertising implementation
Project Details
The Atlanta Police Department wanted ad hoc digital campaigns promoting the department’s in-person recruitment events and open positions across various cities in the US. The marketing campaigns included Facebook/Instagram Lead Forms with custom ad creative that focused on the sign-on bonus and accelerated application process.
In just four months, the campaigns collectively generated more than 621,900 impressions, 1,160 On-Facebook Leads and 7,647 link clicks for the organization. Atlanta PD continues to engage and will launch additional recruitment campaigns in 2023.
