Virginia Department of Corrections

Project Summary

In an effort to raise awareness and generate applications for the Correctional Officer classification, the Virginia Department of Corrections executed a 30-day digital marketing pilot program with a candidate virtual career fair.

Services Provided

• Graphic design
• Web design
• Lead integration with current recruitment process
• Virtual career fair design, promotion and moderation
• Facebook/Instagram advertising implementation
• Candidate communication automation

Project Details

The Virginia Department of Corrections (VA DOC) retained All-Star Talent to provide a 30-day marketing campaign that included a Facebook/Instagram lead generation campaign as well as a virtual career fair information session. All-Star Talent created a custom landing page that allowed candidates to select the facilities that they were interested in and get a instant email with the link to the state's application page. The ease of use and ability to interact vial a mobile phone was able to generate nearly 300 leads that were interested in the Correctional Officer position.

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In addition, Virginia DOC hosted 2 virtual information sessions.

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90% of the attendees surveyed from the information session will or have already applied.

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At the end of the campaign between the virtual information session and lead generation campaign VADOC was able to generate 355 unique leads for the Correctional Officer position.

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