San Francisco Police Department

Campaign Summary

To support the San Francisco Police Department’s urgent hiring needs, we launched a comprehensive digital recruitment campaign focused on attracting qualified, diverse applicants. The strategy included targeted social media ads, a mobile-friendly recruitment website, and data-driven optimizations. By highlighting SFPD’s commitment to community policing, equity, and career advancement, the campaign generated strong engagement and helped drive a significant increase in applicant interest.

Recruitment Success at a Glance

9,945 candidates from AST’s digital campaigns expressed interest in:

  • Entry Level Police Officer

  • Lateral Police Officer

  • Reserve Police Officer

3,795 candidates who passed the prescreen and qualified

2,121 total application

1,718 in the hiring process

Average of
506
candidates each month
conversion rate of
36%
from pre-screen to application

Visual Storytelling

A fresh content shoot helped re-position SFPD as a modern and professional agency—critical for building trust with potential candidates.New photo and video assets now feature across all major platforms and their recruitment website.

Recrutiment Video

Digital Ads

sfpd ad
SFPD social media ad
sfpd ad
sfpd ad mockup

Opportunity-Focused Advertisements

5,337,869
Impressions
119,104
Clicks

As part of our ongoing market research and conversion optimization efforts, All-Star Talent conducted an A/B test comparing our traditional lead capture funnel against a direct-to-application approach. The test was designed to evaluate candidate behavior and reduce potential friction in the application process. Results showed that the structured lead capture and nurture model significantly outperformed the direct-application method, generating substantially higher candidate volume and engagement.

sfpd landing page mockup

Landing Page

The JoinSFPD landing page repositions the department as a modern, mission-driven agency. Featuring a powerful recruitment video and authentic photography, the page puts real officers and real stories front and center.

Clear calls to action, streamlined navigation, and focused messaging guide candidates toward open roles and key info. The result is a high-impact, mobile-friendly entry point that drives engagement and builds trust from the first click.

All-Star Recruitment and Candidate Follow-Up System

1
Select a position of interest
2
Continuous Email/Text reminder campaigns until the candidate applies
3
Digital campaign management and optimization

We are All-Star Talent

We are All-Star Talent, the go-to firm for public sector recruitment. With decades of combined experience, we craft tailored solutions to address our clients' recruitment challenges. From research to recruitment events, marketing to website creation, we bring innovation and data-driven tactics to drive tangible results.

learn more about us

Have Questions With Promotion of Your Online Project?

Phone:
+1 916-209-0668
Email:
info@allstartalent.us
Schedule a Meeting:
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