Campaign Summary
Placer County Sheriff’s Office needed to fill four distinct positions—Deputy Sheriff, Correctional Officer, Public Safety Dispatcher, and Administrative Legal Clerk (Records Specialist). Unlike campaigns focused on one or two roles, this recruitment effort required a multi-pronged strategy capable of attracting and engaging multiple candidate pools simultaneously.
The challenge wasn’t just to generate interest—it was to maintain steady momentum over time, keeping pipelines full and qualified candidates moving through the process for each role.
12,571
Candidates expressed interest in one or more open positions
3,873
Deputy Sheriff Candidates
2,945
Correctional Officer Candidates
3,966
Public Safety Dispatcher Candidates
2,731
Administrative Legal Clerk Candidates
Challenge
Recruiting for multiple roles at once meant navigating different candidate profiles, skill sets, and motivations—all while keeping messaging relevant and consistent.
Four distinct positions, each requiring unique targeting and messaging.
Need to sustain candidate flow over an extended recruitment timeline.
Balancing resources between sworn and non-sworn positions without compromising quality.
