New York State Department of Corrections and Community Supervision

Campaign Summary

NYS DOCCS needed to recruit Correction Officers statewide amid rising retirements, strict qualification standards, and a competitive labor market. The department required a scalable strategy to expand awareness, strengthen its employer brand, and generate sustained applicant flow across urban and rural facilities while reducing candidate drop-off throughout the hiring process.

Recruitment Success at a Glance

71,175 candidates have expressed interest in DOCCS from an AST campaign

15,193 candidates submitted an application

5,656 candidates scheduled for an interview

323 candidates have started at the Academy*

*(As of February 2026) with the delay in the hiring process, we anticipate an increase in Academy starts in the future

Average of
1,175
applications each month
conversion rate of
37.2%
from application to interview

Visual Storytelling

All-Star Talent produced professional photo and video content showcasing real DOCCS officers and facilities. New photo and video assets now feature across all major platforms and their recruitment website.

New York State Department of Corrections and Community Supervision hiring ad showing diverse correction officers in uniform with salary range and benefits details.
Smiling female correction officer in uniform with text about earning $66,365 to $101,269 per year plus incentives and benefits from New York State Department of Corrections.
Four correction officers in blue uniforms standing in front of text announcing New York State Department of Corrections and Community Supervision hiring with salary range $66,365 to $101,269 per year.
Two smiling correction officers in blue uniforms standing in front of a brick building, with text overlay stating 'Now Hiring Correction Officers, Earn $66,365 to $101,269/yr,' and New York State Department of Corrections and Community Supervision logo.

Recruitment Video

Social Media Highlights

Iphone
Iphone
Iphone
Laptop screen showing a presentation titled 'Why Work for Berkeley PD?' with four boxes labeled Community, Opportunities, Benefits, and Make a Difference, detailing career, advancement, pay, and community service benefits.
Virtual Recruitment Events

Where candidates can listen to a presentation by NYS DOCCS as they showcase the impact of their work, describe their day-to-day experiences as a CO, clarify minimum qualifications and the application process, and answer candidates’ questions in real time.

On average, these Virtual Recruitment Events have a 29 attendance rate, with 2,077 attendees of 7,236 registrants. 1,390 questions have been asked in the Q&A, with many more asked in the chat.

Since hosting VREs, DOCCS has seen a 65.1% increase in Training and Experience (T&E) examination submissions.

Feedback from VRE Attendee:

“You all did an excellent job discussing a broad range of topics. There was no stone left unturned. Thank you! I feel more comfortable completing the process now.”

1,175
Total Questions Asked
1,593
Questions Asked Outside of Typeical Business Hours
Saving DOCCS Recruiters
214.5
Hours of Answering Questions
(Calculated at 5 Minutes Per Questions)
Law Enforcement Chatbot

All-Star Talent implemented an AI chatbot to answer candidate questions instantly, guide candidates through next steps, and provide them the guidance they need to make informed decisions about applying.

We are All-Star Talent

We are All-Star Talent, the go-to firm for public sector recruitment. With decades of combined experience, we craft tailored solutions to address our clients' recruitment challenges. From research to recruitment events, marketing to website creation, we bring innovation and data-driven tactics to drive tangible results.

learn more about us

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