Campaign Summary
The Missouri State Highway Patrol (MSHP) partnered with AST to modernize its recruitment process and improve accountability across multiple troop locations statewide. By combining targeted recruitment marketing, a dedicated landing page, and a custom-built CRM system, we streamlined candidate management, enhanced recruiter performance tracking, and improved overall communication.
This integrated approach not only increased candidate engagement but also delivered measurable results—including 55 candidates successfully entering the academy during the first campaign.
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Challenge
The Missouri State Highway Patrol (MSHP) needed to modernize and streamline its recruitment process while maintaining high accountability standards across a statewide recruiting team. With multiple troop locations, coordinating candidates, recruiters, and testing sites added significant complexity. MSHP required a solution that standardized expectations, improved visibility into recruiter performance, and ensured strong candidate engagement.
