Campaign Summary
The California Department of Corrections & Rehabilitation (CDCR) is the third-largest law enforcement agency in the United States, employing thousands across the state. With a workforce of this size, coupled with ongoing retirements, CDCR faces the constant challenge of filling vacancies at scale—processing over 4,000 applications each month.
Recruiting at this level is inherently complex. Strict procedural requirements limit the use of certain automation tools, making it critical to maintain a steady pipeline of qualified candidates through a combination of strategic outreach, targeted advertising, and live events.
Challenge
1
Recruit at scale while meeting staffing targets across dozens of facilities.
2
Navigate unique procedural requirements that restrict automation and funnel customization.
3
Prioritize hard-to-fill regions where staffing needs are most urgent.
